What is a good ROAS for a D2C brand?

A blended 2x return on ad spend held consistently at scale is a strong benchmark for most D2C categories. We currently hold 2x blended ROAS on ₹30 lakh of monthly spend, generating ₹60 lakh in monthly revenue.

Why does my ROAS drop when I scale ad spend?

Usually creative fatigue and audience saturation. As spend increases you reach colder audiences while your winning creatives wear out. The fix is a creative engine producing and testing 20+ new assets monthly so a fresh winner is always ready.

How much does a D2C performance marketing agency cost?

Our full-funnel partnership starts at ₹2.5 lakh per month with a six-month minimum, becoming performance-linked above ₹20 lakh in monthly ad spend.

Do we keep ownership of our ad accounts?

Always. Your Business Manager, ad accounts, pixel data and creative files remain yours. We work inside your assets and everything stays with you if we part ways.

For D2C brands spending ₹5L+/month on ads

You didn't build a brand to pray over an ads dashboard at midnight.

We run ₹30 lakh a month in ad spend for a single D2C brand and hold 2x blended ROAS — ₹60 lakh in monthly revenue. Not once. Every month. That takes a creative engine, not a media buyer on autopilot.

Book Your Growth Audit

Partnerships from ₹2.5L/month · 6-month engagements · performance-linked above ₹20L spend

The Problem

Sound familiar?

✕ ROAS dropped again this month and your agency has a new excuse every week

✕ Every time you scale spend, the funnel breaks and efficiency collapses

✕ Creative fatigue is eating margin faster than you can produce replacements

✕ You've been burned by 2–3 agencies who sent longer reports instead of better results

At ₹10 lakh a month, a 0.3 drop in ROAS isn't a metric. It's ₹3 lakh of margin, gone.

The Mechanism

The Full-Funnel Growth Partnership.

Creative, media, and CRO under one roof. One dashboard. One accountable team.

Creative Engine

20+ new ad creatives, tested weekly

Creative fatigue is the number one killer of ROAS at scale. We produce and test 20+ creatives a month — hooks, angles, formats, UGC, statics — so there's always a fresh winner ready before the current one dies.

You measure: win rate · creative refresh velocity

Media Management

Full Meta account ownership

Structure, budgets, bidding, audiences, scaling decisions — all owned by people who have moved ₹30 lakh a month through these systems without breaking the funnel. Weekly war-room call, not a monthly deck.

You measure: blended ROAS · CAC · spend efficiency

CRO + Reporting

Landing pages and one honest dashboard

We fix the leak between click and checkout with landing page CRO and offer testing. Then we give you a single-page revenue dashboard, updated daily, that you can read in five minutes — no interpretation required.

You measure: conversion rate · AOV · revenue per session

The Proof

This isn't theory.
It's already happened.

D2C · Performance · Flagship

Eye Sutra

₹60L / mo

Revenue at ₹30L ad spend · ~2x ROAS

Proof of managing serious money at scale. Not a one-month spike — a held blended return, month after month, through creative refreshes, seasonal shifts, and platform changes.

Total Spend Managed

₹30L+ Monthly

₹30L+

Under active management

We're not learning on your budget. Our team has already made the expensive mistakes on ours and other people's — which is exactly why we can scale yours without breaking what's working.

Track Record

100+ Brands

6 years

45+ industries · 4 countries

Six years of pattern recognition across categories. When your category hits a wall, we've usually seen the same wall somewhere else — and know which door goes through it.

Who You'll Work With

Founders on strategy.
Specialists on execution.

Grow & Turn runs on a senior team of strategists, creatives, media buyers and editors — people who do this every single day. What makes the difference is that Palash and Chahat are directly involved in the strategy for every account: the positioning, the creative direction, the monthly review. You get specialists doing the work and founders doing the thinking.

Palash Chhipani & Chahat Jain Chhipani · Co-Founders

Fit Check

Let's be honest about fit.

This is for you if —

You're doing ₹30L–₹2Cr in monthly revenue
You're already spending ₹5L+/month on Meta and Google
You have product-market fit and want efficiency at scale
You're ready to invest ₹2.5L+/month for 6 months
You want one accountable team, not four vendors

This is not for you if —

You're pre-product-market-fit or still validating the offer
Your monthly ad spend is below ₹3 lakh
You want media buying only, with creative handled elsewhere
You need a 30-day trial before committing
You want guaranteed ROAS from month one, before calibration

The Commitment

Hold 2x blended ROAS while scaling — or we work free until we do.

We can say this because we've done it. After a 90-day calibration window — with agreed spend levels and proper tracking in place — if we don't hold or beat the agreed blended ROAS, we continue working at no retainer until we do.

Conditional on agreed spend levels, tracking implementation, and product/offer remaining unchanged.
Full terms discussed on the audit call — no fine print surprises.

Questions

Before you ask.

Why is the minimum ₹2.5 lakh a month? +

Because full-funnel means full-funnel: a creative team producing 20+ assets monthly, senior media buyers on the account daily, a CRO specialist on landing pages, and analytics infrastructure. At ₹1 lakh you get a media buyer. At ₹2.5 lakh you get the engine that actually moves blended ROAS at scale.

How long before ROAS improves? +

First 30 days is audit, tracking fixes, and creative production — we usually find measurable leaks in week one. Days 30–90 is the calibration window where we test aggressively and find the winners. Month 4 onward is where the held-ROAS-at-scale outcome shows up consistently. Anyone promising month-one transformation is guessing.

Do we keep ownership of the ad accounts and creative? +

Always. Your Business Manager, your ad accounts, your pixel data, your creative files. We work inside your assets, never ours. If we part ways, everything stays with you including the creative library and the tracking setup — no hostage situations, ever.

We already have an in-house team. How does that work? +

Well, usually. Most of our D2C partners have a team handling ops, customer service, and sometimes organic social. We take the paid growth function entirely — creative, media, CRO — and plug into your team through a shared Slack channel and the weekly war-room call. We're not here to replace people; we're here to own the part that needs specialists.

What does the weekly war-room call cover? +

Thirty minutes, same slot every week. What we spent, what it returned, which creatives won and died, what we're testing next week, and any decision that needs your input. No slides. Just the dashboard on screen and honest conversation about what the numbers are telling us.

What happens on the audit call? +

Forty-five minutes with your ad account open. We'll go through account structure, creative performance, and funnel drop-off live — and show you exactly where the leaks are. Most founders leave that call with three fixes they can implement themselves whether or not they hire us. That's intentional.