Insights & Playbooks

Things we learned
the hard way.

No recycled frameworks. Just what actually worked, what did not, and the numbers behind both โ€” across 106 brands and six years.

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Franchise Growth

How to Market Your Business for Franchise Expansion in India

Most franchise marketing fails because it sells the product instead of the business model. Here is the exact approach that took an education brand from 2 outlets to 9, organically.

9 min read01 Aug 2026
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Performance

What Is a Good ROAS for D2C Brands in India?

A blended 2x return held consistently at scale beats a 6x on tiny spend. Here is how to read ROAS properly, why it collapses when you scale, and what to fix first.

8 min read08 Aug 2026
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Personal Brand

Personal Branding for Doctors, CAs and Consultants: A Practical Guide

Expert founders lose clients to less-qualified competitors who are simply more visible. Here is how to fix that in two shoot days a month.

7 min read15 Aug 2026

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