Insights & Playbooks

Things we learned
the hard way.

No fluff frameworks. Just what actually worked — and what didn't — across 106 brands.

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Case Study

301 to 112K followers: The HomeShiksha playbook, unfiltered

What we did in month 1, what stopped working by month 3, and why organic beat paid for this specific brand.

Palash ChhipaniComing soon

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Performance

How we got 60× ROAS on a ₹25K Meta budget

The Shiva Chinese Wok story: creative testing approach, audience layering, and the one ad that did all the work.

Grow & Turn TeamComing soon

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Why your founder's LinkedIn sounds like a press release

And how to fix it in 30 days without becoming a thought-leader-bro.

Palash ChhipaniComing soon

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More insights dropping soon.

Follow @palashchhipani on Instagram for daily marketing breakdowns in the meantime.

Things we learnedthe hard way.