What is a good ROAS for D2C brands in India?

A blended 2x return on ad spend held consistently at scale is a strong benchmark for most D2C categories. Grow & Turn currently holds 2x blended ROAS on ₹30 lakh of monthly spend, generating ₹60 lakh in monthly revenue.

Do clients keep ownership of their ad accounts?

Yes. Business Manager, ad accounts, pixel data and creative files remain fully owned by the client.

What does Grow & Turn do?

Grow & Turn is a performance-led social media marketing and paid advertising agency. We build growth engines across three areas: franchise growth marketing for multi-outlet brands, personal branding for expert founders, and full-funnel performance marketing for scaling D2C brands.

Where is Grow & Turn based?

We are headquartered in Indore, Madhya Pradesh, India, and work with brands across India, the United Kingdom, the United Arab Emirates, the United States and Canada.

How much does Grow & Turn charge?

Engagements start at ₹1 lakh per month with a six-month minimum. Full-funnel performance marketing partnerships start at ₹2.5 lakh per month. International engagements start at $2,000 per month.

How many brands has Grow & Turn worked with?

We have worked with over 106 brands across 47+ industries in 38+ cities and 4 countries since 2020, currently managing over ₹30 lakh in monthly advertising spend.

Performance Marketing Agency India | Meta Ads

The Problem

ROAS breaks the moment you scale.

It is nearly always one of three things. Creative fatigue: your winning ad lasts eight weeks at ₹2 lakh a month and ten days at ₹15 lakh. Audience saturation: your first spend reaches the warmest buyers, and scaling means reaching progressively colder people. Or the landing page never scaled with you.

At ₹10 lakh a month, a 0.3 drop in ROAS is not a metric. It is ₹3 lakh of margin, gone.

What's Included

Creative, media and CRO under one roof.

01 — Creative Engine

20+ ad creatives tested monthly

Hooks, angles, formats, UGC and statics
Weekly testing cadence so a winner is always ready
Concept to shoot to edit, produced in-house
Winning creative iterated before it fatigues

02 — Media Management

Full Meta Ads account ownership

Structure, budgets, bidding and audience strategy
Scaling decisions made by people who have run ₹30L/month
Conversions API server-side, deduplicated against pixel
Weekly performance war-room call

03 — CRO

Fixing the leak between click and checkout

Landing page speed, clarity and trust signals
Offer testing and checkout friction removal
AOV and revenue-per-session optimisation
Built and iterated, not just advised on

04 — Reporting

One dashboard you can read in five minutes

Single-page revenue view, updated daily
Blended ROAS, CAC and spend efficiency
Creative win-rate and refresh velocity
You keep full ownership of accounts and creative

Growth partnerships from ₹1L/month · six-month minimum engagement

Proof

Money managed at scale.

D2C · Performance

₹60 lakh monthly revenue at a held 2x blended ROAS

Managing serious money at scale is a different discipline from running small budgets well. Eye Sutra runs ₹30 lakh a month through Meta under our management. The number that matters is not a one-month spike — it is a blended return held month after month, through creative cycles, seasonal shifts and platform changes.

₹60L

Monthly revenue

Blended ROAS held

₹30L

Monthly spend

Education · Admissions

From unknown to filled admissions

GRJIS School had strong fundamentals and almost no visibility. We ran a two-track strategy: an awareness layer that made the school known across the city, and a paid admissions funnel converting that awareness into enrolment enquiries from parents in the right catchment areas.

Admissions

Driven by paid strategy

City-wide

Awareness built

Common Questions

Before you ask.

What is a good ROAS for a D2C brand in India? +

A blended 2x held consistently at scale is a strong benchmark for most categories. A 6x on ₹50,000 of spend is a smaller business outcome than a 2x on ₹30 lakh. Your real target depends on contribution margin.

Why does my ROAS drop when I scale spend? +

Usually creative fatigue and audience saturation. As spend increases you reach colder audiences while winning creatives wear out. The fix is a creative engine producing 20+ new assets monthly so a fresh winner is always ready.

Do we keep ownership of our ad accounts? +

Always. Your Business Manager, ad accounts, pixel data and creative files remain yours. We work inside your assets and everything stays with you if we part ways.

How long before ROAS improves? +

First 30 days is audit, tracking fixes and creative production. Days 30 to 90 is the calibration window where we test aggressively. Month four onward is where held-ROAS-at-scale shows up consistently.

Performance marketing that holds at scale.