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Insights & Playbooks

Things we learned
the hard way.

No fluff frameworks. Just what actually worked — and what didn't — across 106 brands.

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Franchise Playbook
2 to 9 franchises with zero ad spend: the HomeShiksha breakdown
What we did in month one, what stopped working by month three, and why organic beat paid for this specific brand.
Palash ChhipaniComing soon
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Performance
Holding 2x ROAS at ₹30L monthly spend: the creative engine
Why creative fatigue kills ROAS at scale, and the testing cadence that keeps a winner in the pipeline at all times.
Grow & TurnComing soon
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Authority
Why your founder's LinkedIn sounds like a press release
And how to fix it in 30 days without becoming a thought-leader caricature.
Palash ChhipaniComing soon
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More insights dropping soon.

Follow @palashchhipani for daily marketing breakdowns in the meantime.

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